Services · SEO
Stop renting leads from Builderscrack, Hipages, and NoCowboys. Own your visibility. We build the rankings, the landing pages, and the lead tracking that turn Google into your most reliable salesperson.
$0
per lead, after launch
7yr
compounding rankings
NZ
owned and operated
1
team that picks up the phone
for "electrician Mount Maunganui", and named by Google AI and ChatGPT. Morries Electrical.
Tradies across New Zealand pay $40 to $120 every time a lead aggregator hands them a name and number. That money goes to Builderscrack’s marketing team, not yours. And the moment you stop paying, the leads stop.
Organic leads cost you nothing per click. They convert at 3 to 5 times the rate of aggregator leads because the customer chose you, not a list. And they compound. The site you built in year one is still ranking in year five.
Industry mechanics
We’ve been doing this since 2018 with tradies across the Bay of Plenty. The mechanics are the same. The execution is what separates us.
We don’t chase “what is a plumber”. We target the searches that end in a phone call: “emergency plumber Tauranga”, “hot water cylinder replacement Mt Maunganui”, “leaking tap fix Papamoa”. Every keyword is mapped to a stage in your customer’s decision.
One page per service, per location. Each one tells a clear story, answers the questions tradies customers actually ask, and is structured so Google can categorise it cleanly. Real content, real structure, real local context.
Call tracking, form attribution, and GA4 set up properly so you know which keyword, which page, and which campaign delivered each enquiry. No more “marketing is working, trust us”. Real numbers in a monthly report you can read.
“We cut $4,200 a month off Builderscrack and Hipages. Bay Web Co rebuilt the site, sorted our SEO, and now we own our leads.”
Mike Bell, Owner, Belco Homes
The mechanics are the same, the targets are different. Tradies customers search urgently (“emergency plumber”, “blocked drain Tauranga”) and decide fast. We optimise for high-intent, short-tail, location-based searches and structure your site so it answers the questions tradies customers actually ask.
Most clients reduce or drop their aggregator spend within 6 months. The aim is to make organic Google and your Google Business Profile your dominant lead source. Some businesses keep aggregators as a top-up; most don’t bother.
2 to 4 weeks for Google Business Profile movement, 8 to 12 weeks for first-page rankings on key terms. Lead volume usually doubles within 6 months and compounds from there. We track everything, you get a monthly report.
Yes. For most tradies businesses we recommend building a new site from scratch. Templates aren’t built to rank, and most existing sites have technical issues that hold SEO back. Build it properly once and let it compound.
Website builds for tradies start at $4,500 + GST one-off. SEO retainers start at $1,200 + GST per month, no lock-in. We share an exact quote before you commit. No agency margin theatre.
No. We’ve worked with tradies from Whangarei to Invercargill. Most are in Tauranga, Mt Maunganui, Papamoa, Hamilton, and Auckland, but the local SEO principles work in every market.
Book a chat, get a fixed quote, and know exactly what you're paying for. No lock-in, ever.
