Custom WordPress builds, monthly SEO, AI visibility and NZ hosting from a small crew in Mount Maunganui.
Built in Mount Maunganui since 2018.
100% local Tauranga team. Custom-built everything. Flexible month-to-month partnerships. Smart, measurable work from people who genuinely care about your growth.
About usEvery website we create is custom WordPress, hand-coded for speed, structured for search engines, and designed to convert. SEO baked in from the start. We work with businesses across Tauranga and the Bay of Plenty who want a site that ranks on Google and earns its keep.
No overseas outsourcing. No cookie-cutter templates. No six-month contracts you cannot escape. Smart, measurable work from a local Tauranga team. Month to month on SEO and hosting, project-based on builds. We earn your business every month; if we stop earning it, you walk.
Get a fixed quote◆ Our Work
Live sites, real clients, all Bay of Plenty. Every one hand-built on WordPress and shipped with SEO already working. Click one and judge us on the load time.
→ Performance-built. Lighthouse 95+
→ Owned by you. No lock-in
→ Training if needed. We'll show you the ropes
Bay of Plenty home builder
Pre-purchase inspections, Tauranga
Print and signage, Mount Maunganui
Restaurant, bar and function venue
Balustrades, gates and fencing, Tauranga
Residential construction, Bay of Plenty
Eftpos terminals for NZ business
✦ SEO · Web design · Hosting · All in one ✦
We don't try to be everything. We build sites, get them found, keep them running. That's it. That's the deal.
Custom WordPress sites built from the ground up. No templates, no themes off the shelf. Fast, mobile-first, conversion-focused, SEO-ready from day one.
From $1,499 + GST
Keyword research, technical audits, content strategy, link building. Search engine optimisation that builds real Google rankings, month after month, year after year.
From $650 + GST a month
NZ-based hosting on fast local servers. Daily backups, security monitoring, WordPress updates, and a real human keeping everything running. Your website stays fast, secure, and online while you focus on your business. No chatbots, just real people.
From $49 + GST a month
ChatGPT can't recommend a website it can't read. In about a fortnight we put schema on every page, push Lighthouse into the green, and wire your site for AI search. Then we prove it with a before-and-after report.
$999 + GST, once. Includes a free year of List-It Max.
Google Ads management as part of a wider strategy. Dedicated landing pages, GA4 conversion tracking, honest reporting on what drives revenue. We only run ads on sites we built or optimise, because we know what those pages convert.
Add-on for SEO clients
A broken page, a content update, a new section, a plugin conflict, a speed problem. Simple hourly rate, clear scope, no retainer lock-in. Quoted before we start.
Hourly, quoted up front
◆ New · for the AI age
Most Kiwi websites are invisible to ChatGPT and Google's AI. No schema, too slow, nothing for a machine to trust. We fix the lot, by hand, and get you found. One-off $999 + GST, and it includes a free year of List-It Max.
Your website launch is just the starting line. From there, we build your visibility month after month until Google becomes your best sales channel.
We start with what your customers are searching for, not what your competitors look like. Real keyword research, real conversations.
Custom WordPress, hand-coded, optimised from the first line. No templates. No bloat. Built for speed and search from day one.
The SEO Tauranga businesses trust. Content strategy, link building, technical optimization. We build authority that compounds.
Monthly reporting, monthly optimisation, monthly conversations. We're in your corner every single month. You always know exactly what's happening with your Google rankings.
◆ Meet the team
Two locals. We build the websites, do the SEO, and answer the phone. That's the deal. Has been since 2018.
Developer and founder
The one who started Bay Web Co in 2018 because he was tired of watching local businesses pay good money for slow, ugly, unfindable websites. Custom WordPress, hand-coded, fast as hell. If your site loads in under a second, that's Dane's doing.
Dreams in code. Wakes up checking clients' Google rankings for fun. Has strong opinions about page speed. When the surf's up, the laptop's down.
Motto: Life's a Bargain.
More about us◆ Where we work
Based in Mount Maunganui, working with businesses in every corner of the Bay, and across New Zealand remotely.
The flagship. Custom WordPress with SEO structure, schema and Core Web Vitals baked in.
Web design Tauranga →Home base. Hospitality, retail, tourism and trades in a beach-town market.
Web design Mount Maunganui →Fast-growing suburb, fast-growing competition. Local pages that win the map pack.
Web design Papamoa →Kiwifruit country. Service businesses that need to be found across the district.
Web design Te Puke →Katikati, Whakatāne and beyond. Sites structured for every town you serve.
Web design Bay of Plenty →The full list, from Waihi Beach to Ōpōtiki, and how we work with businesses outside the Bay.
See all areas →◆ Pricing, no surprises
From $1,499 + GST
One-page sites from $1,499, multi-page from $2,499. Discovery, UX, design, build, on-page SEO and training. 50% up front, 50% on completion.
Includes a free year of List-It Max
◆ Includes a free year of List-It Max
Monthly SEOFrom $650 + GST a month
Month to month. Keyword research, content, links, Google Business Profile, and a monthly report you can read in five minutes.
Includes a free year of List-It Max
From $49 + GST a month
NZ servers, daily backups, updates, security and uptime monitoring. Free migration. When you ring, a person answers.
Hosting plans →Included with every website and monthly SEO plan
List-It is the New Zealand business directory we built so local businesses get found by Google and recommended by AI. We run it on every client site and we back it as the gold standard, and the D.I.Y way, to get your business recommended by AI: it scores you, then guides you through most of the optimisation yourself, step by step, with the fixes written out. Time is of the essence: every month your website and digital footprint sit below standard is a month your competitors get recommended instead. Build a website with us or join a monthly SEO plan and your first year of List-It Max is included.
What you get for 12 months
Your listing, Google Business Profile and website scored against what search engines and AI assistants actually read.
Every red switch becomes a green one: the exact fix spelled out, with the code done for you.
List-It re-checks the whole lot monthly and tells you the moment something slips.
See what ChatGPT, Claude, Gemini and Perplexity say about your business, and who they name instead.
$149 + GST a year. Free for your first 12 months with any website build or monthly SEO plan.
◆ Bay Blog
Tips, insights and no-nonsense advice on SEO, web design and growing your business online. Written by the Bay Web Co team for NZ business owners who want real results.
Read the post →
Read the post →
Read the post →
We get the same nine questions all the time. So instead of making you fill out a form, here's the honest answer to all of them. If yours isn't here, we're one message away.
The phone gets answered between 8am and 6pm, Mon to Fri. Or send us an email, we reply within one working day, every time.
Custom WordPress sites at Bay Web Co start at $1,499 + GST. That covers discovery, UX strategy, custom design, build, on-page SEO, and training. Most small-business sites start at $1,499 for one page, with multi-page from $2,499 depending on page count and integrations. We send a fixed quote, no nasty surprises, no scope creep emails at 4pm on a Friday.
Most custom sites take 6-10 weeks from kickoff to launch. That includes a 2-week discovery + design phase, 3-5 weeks of build, and a final 1-2 weeks for content, QA, and training. Bigger sites take longer, smaller landers can ship in 3-4 weeks. We'll give you a real timeline before you sign anything.
Both. Lots of clients come for one and add the other later. But the magic happens when we do them together, keyword research feeds the site architecture, the site is built around what people actually search for, and SEO results compound from day one instead of starting from scratch six months in.
Nothing, if you're a tiny side hustle. For a real business, templates lock you into someone else's structure, load slowly, are hard to optimise for search, and look like everyone else's. We've migrated dozens of businesses off Wix and Squarespace and watched their rankings climb the moment they're on a properly built WordPress site.
Yes. Completely. No proprietary builders, no lock-in, no "platform fees". The domain is yours, the hosting account can be in your name, and the WordPress install is yours to take wherever you like. If you ever want to leave us, we'll help you migrate. We've never had to, but the option is always on the table.
We're based in Mt Maunganui and most of our clients are in the Bay of Plenty: Tauranga, Mount Maunganui, Papamoa, Whakatāne, Te Puke. We also work with businesses across NZ remotely. The local-first thing isn't because we won't travel, it's because we genuinely like grabbing a coffee with the people we work for.
Monthly reports with real numbers: keyword positions, organic traffic, leads, conversions. We don't hide behind "impression share" or "visibility scores". You'll see exactly which keywords are climbing, which pages are pulling traffic, and which campaigns are paying for themselves. If something isn't working, we'll tell you and change it.
Then you leave. Flexible partnerships, ever. SEO is month-to-month. Hosting is month-to-month. Web builds are project-based, 50% up front and 50% on completion. We earn your business every month, if we stop earning it, you walk. We've built the company on this model since 2018 and it's still how we operate.
Yes. Web builds are split into two payments: 50% before the build starts and 50% on completion. SEO and hosting are month-to-month. Talk to us about your cashflow situation, we'd rather find a way than lose a good client over payment timing.
The no-bullshit SEO + AI checklist for Tauranga businesses. The list we run on every build and every SEO client: technical, on-page, local and AI-readiness in one PDF.
→ LocalBusiness Schema with BoP coordinates.
→ FAQ Schema for AI search results.
→ Review Schema for star ratings.
→ Optimise content for GEO.
→ Apply Breadcrumb Schema for clarity.
→ Organization Schema for authority.
