BAY WEB CO. GOOGLE ADS

GOOGLE ADS THAT CONVERT

Bolt-on Google Ads management for Tauranga businesses already on a Bay Web Co SEO plan. We run the ads AND own the landing pages, so the click-to-conversion math actually works.

Pricing

Google Ads

Flat monthly management fee. No setup fee. No long lock-in. Active Bay Web Co SEO plan required.

GOOGLE ADS

Monthly Management

$300

+ GST / month

Enquire

Campaign structure and keyword strategy
Ad copy aligned to your landing pages
Conversion tracking (calls, forms, events, GA4)
Weekly bid and keyword optimisation
Negative keyword management
Dedicated landing page builds when needed
Monthly performance and ROI report
No setup fee, no lock-in past first month

How it works

Step 1: Hosting & Care

Get started by signing up to one of our Hositng & Care plans. We will handle the migration.

Step 2: Choose and SEO plan

Get in touch with us to sign up for one of our SEO packages. We will handle the rest.

Step 3: Add Google Ads

Add on Google Ads tot your hosting plan for instant resultswhile SEO kicks in

Free Site Audit

Every campaign includes

Aligned ads. Owned landing pages. Real conversion tracking.

Most ad agencies run campaigns blind. They can’t touch your website, so they optimise the click but not the conversion. We already built and host your site, so we control the full path from a Google search through to a lead in your inbox.

Keyword strategy

Lifted directly from the SEO research we already did for your site. Real commercial intent terms, not auto-suggested rubbish.

Conversion tracking

Calls, form submissions, button clicks and key events all wired into Google Ads, GA4 and Search Console. Numbers you can actually trust.

Aligned ad copy

Every ad written to match the landing page it points to. No bait-and-switch. No bounce rate spike. Just consistent messaging.

Landing page builds

When a campaign needs a dedicated landing page, we build it. Not a template. A real page tuned to the search intent and the offer.

Weekly optimisation

Bids adjusted, keywords expanded, search terms reviewed weekly. Not "set and forget" Smart Bidding on autopilot.

Negative keywords

Aggressive negative keyword management to stop spending on searches that won't convert. Most campaigns leak 20-40% of budget here.

Monthly ROI reporting

Plain-English monthly report covering spend, clicks, conversions, cost per lead and what to change next month. No vanity metrics.

Real human strategy

The Tauranga developer who built your site is the same person tuning your ads. No offshore campaign managers, no AI on autopilot.

Required

Google Ads only works alongside an active SEO plan.

We don’t run Google Ads as a standalone service. Why? Ads without proper custom-built landing pages, conversion tracking and a ranking site are a leaky bucket. With your SEO foundation already in place, the ad spend converts at three to five times the rate of a typical agency setup. If you’re not yet on an SEO plan with us, that’s the starting point.

FAQ

Straight answers to the questions we actually get asked.

Why do I need an SEO plan to add Google Ads?

Because ads only work when the landing page they point to is fast, well-structured and built to convert. We already do that for your site if you're on an SEO plan. Without that foundation, you would be paying for clicks that bounce, and we won't take on work we know won't perform.

How much should I spend on actual ad clicks?

That depends on your industry and target keywords. As a guide, most Tauranga small businesses run effective Google Ads on $500 to $2,500 per month in actual ad spend (separate to our $300 management fee). We'll model the numbers with you before launch so you know what to expect.

How long until I see results?

Google Ads is the fast lane. You can be live within 7 to 10 days of approving the campaign plan. First conversions usually come in within the first week. The first 30 days are heavy optimisation as we learn what's converting and what's wasting spend.

Do you also run Facebook or LinkedIn ads?

Not as a standard service. Google Ads is where local Tauranga search intent lives, so that is where we focus. If you have a strong case for paid social, we can refer you to a specialist who handles those platforms specifically.

Is there a setup fee or contract?

No setup fee. No long-term lock-in. We ask for a one-month minimum so we can actually optimise and demonstrate value. After that, month-to-month.

What if my campaigns are not profitable?

We will tell you straight, usually within the first 30 to 60 days. If the numbers do not work, we either restructure the campaigns, recommend reducing the ad spend, or pause the service entirely. We are not in the business of taking management fees on campaigns that lose you money.

Can you take over an existing Google Ads account?

Yes. We audit your current setup, identify the wins and the waste, then either restructure or rebuild. Existing accounts often have years of accumulated mistakes, so a clean slate is sometimes faster than retrofitting.

Ready when you are

Already on an SEO plan? Let's add Google Ads.

$300 + GST a month management. No setup fee. Live within 10 days. Real Tauranga-based human running every campaign.